作者 | 李小天

編輯 | 宋函

2023年世界移動通信大會（MWC 2023）開展第二天，各大中國廠商繼續向全世界展示中國在移動通信領域的創新與突破。

首次參加MWC的傳音TECNO于2月28日推出了一款旗艦智能手機PHANTOM V Fold，標志著該品牌進入可折疊設備市場的決心。這款手機通過最佳尺寸的旗艦雙屏和超清晰的五鏡頭攝影系統，提供了身臨其境的視覺體驗，實現了無與倫比的圖像制作。

傳音在MWC 2023發布的新品 PHANTOM V Fold 圖源：李小天 攝

傳音手機是非洲市場用戶最受歡迎的智能終端。據IDC數據，傳音在非洲的市占率已達到50%以上，市場地位難以撼動。在展會現場，也有諸多來自非洲的消費者和經銷商聚集在傳音展臺，了解和體驗PHANTOM V Fold的功能特點。

一位來自尼日利亞的科技愛好者告訴霞光社，傳音在尼日利亞、肯尼亞等非洲國家都有廣泛的市場，在尼日利亞隨處可見傳音的品牌店面。傳音手機不僅設計極富創意，并且價格還相當實惠，相較于其他品牌手機，它的各種功能都非常完善，但價格會便宜很多。

展會現場的傳音工作人員對霞光社介紹說，傳音聚焦于全球新興市場的開拓，目前新興市場國家仍處于“功能機向智能機切換”的市場發展趨勢中，功能機仍占據較高的市場份額，智能機市場普及率相對較低，甚至還有一定比例人口尚未使用手機設備。

市場研究機構Strategy Analytics的一組研究數據證明了傳音控股的戰略前瞻性。2022年第三季度，傳音在中拉丁美洲和中東歐智能手機市場取得了巨大進展，首次躋身前5名。按國家來看，尼日利亞、印度和肯尼亞是2022年Q3傳音的前三大市場。

realme真我在MWC 2023向全球市場推出了采用240W快速充電技術的realme GT3智能手機。

240W的數字代表了當今行業中快速充電技術的最高標準，realme展示的也是全球范圍內使用標準USB Type-C接口的最快240W充電技術。

real me GT3系列。圖源：李小天 攝

一位來自馬來西亞的科技媒體記者告訴霞光社，realme在馬來西亞的手機市場份額位居前三位，他對realme的印象是非常敢于創新，比如這次展會發布的GT3系列，只需要80秒就可以把手機電量從1%從20%。

而另一位來自印度的消費者對霞光社說，realme是印度市場增長最快的手機品牌之一，位居三星、小米、vivo之后，處于印度市場的第四位，第五位是OPPO，而中國品牌幾乎占據了70%的印度手機市場。

目前，realme已進入全球61個市場，包括中國和東南亞、南亞、歐洲、中東、拉美和非洲，全球用戶超過1.4億。據市場研究咨詢公司Strategy Analytics統計數據顯示，短短三年時間，realme就成為全球最快達到1億銷量里程碑的智能手機品牌。

各國消費者在realme展廳體驗新款手機 圖源：李小天 攝

MWC 2023仍在繼續，霞光社也將在現場持續為全球用戶帶來關于中國移動通信廠商的第一手資訊。

英文版：

MWC 2023: Tecno Releases Foldable Smartphone, Realme Demonstrates 240W Fast Charging Technology

On the second day of MWC 2023, major Chinese tech manufacturers continued to showcase China's innovations and breakthroughs in mobile communication.

Tecno

Participating at MWC for the first time, Tecno launched its flagship Phantom V Fold smartphone on February 28, marking the brand's determination to enter the foldable device market. This smartphone delivers an immersive visual experience and unparalleled image production with its dual-screen and an ultra-clear 5-lens photography system.

The Phantom V Fold, Tecno's First-ever Left-right Foldable Smartphone

Tecno smartphones are the most popular personal devices in the African market. According to IDC data, Tecno has captured more than 50% of mobile market share in Africa. At the exhibition, many African consumers and traders gathered at the Tecno booth to experience the Phantom V Fold.

African Consumers Gathering Around Tecno's Booth

A technology enthusiast from Nigeria noted that Tecno has a large market share in Nigeria, Kenya, and other African countries. Its stores can be seen everywhere in Nigeria. Tecno smartphones are creative in design and affordable.

Staff members at the Tecno exhibition booth commented that the company focuses on emerging markets where phones with less advanced features still occupy a high market share and where the rate of market penetration of more advanced smartphones is relatively low. A certain proportion of the population in these areas has not yet even used smartphones.

A set of research data from Strategy Analytics, a market research organization, confirmed Tecno's forward-looking strategy. In the third quarter of 2022, Tecno made strides in the smartphone market in Central Latin America and Central and Eastern Europe, ranking among the top five smartphone companies for the first time. Nigeria, India, and Kenya were the top three markets for Tecno in Q3 2022.

realme

At MWC 2023, realme introduced the GT3 smartphone with 240W fast charging technology.

The realme GT3 Series

According to a technology reporter from Malaysia, realme ranks among the top three in smartphone market share in Malaysia and differentiates its brand through innovation. The GT3 series released at this exhibition can be charged from 1% to 20% in only 80 seconds.

A consumer from India noted that realme is one of the fastest growing smartphone brands in the Indian market. realme ranks fourth by market share in India, after Samsung, Xiaomi, and vivo, and before OPPO, which holds fifth place. Chinese brands occupy almost 70% of the Indian smartphone market.

Realme has presence in 61 global markets, including China, Southeast Asia, South Asia, Europe, Middle East, Latin America, and Africa, with more than 140 million global users. In just three years, realme has become the fastest smartphone brand in the world to reach the milestone of 100 million sales, according to statistics from Strategy Analytics, a market research consultancy.

Consumers Experience the New Smartphone at the realme Exhibition Booth